Joined: Feb 2017
Posts: 141
Likes Received: 0
We are giving away pdfs to our subscribers. So, here is my query should we send directly the pdfs as attachment to the email or should we send away links to the page from where to download it?
Joined: Mar 2017
Posts: 257
Likes Received: 4
I would suggest send away links. In this way you will know how is your engagement rate with your subscribers.
Joined: May 2015
Posts: 675
Likes Received: 172
If you think that your subscribers are loyal enough to come through the links and download then only you should send the link. If not then don't. What if they have only subscribed to your subscription just for the pdf. If you send links then it will only backfire.
Joined: Sep 2013
Posts: 995
Likes Received: 55
If you are giving away pdfs then why don't you get some leads out of them. Send your subscribers the link to your download page.