Paid Ads, getting CTR but no sales

[alex31]

We are doing paid ads through adwords. We are getting good CTR but no conversion? What is going wrong?

[supaul]

Are you sure that you are targeting the right audience through your keywords. It often happens people target wrong audience. See how is your engagement rate. I mean their bounce rate and time spent on page.

[ksmith29]

It may also happen that you are targeting the right audience but your product is outdated or far too pricey.