anchor text

[alan]

is it really helpfull to use brand name with the keyword?

[motionz]

It is helpful if you use any brand name with the keyword, it will both promote your brand or company or product name and the keyword. People will come while searching for that keyword & adjacently your brand will also get promoted. And, if people come by searching your brand then they will understand that the features of that particular keyword is provided by your product or brand in a special way.

[fiona]

What about varied and long tail anchor text..

[geetika143]

No, it is not really helpful because keyword and brand both are different with reach other. The keyword is a Search Engine Optimization whereas Brand is a Social Media Optimization. The keyword is used for ranking and brand is used for visual promotion.

[sharmaroshni]

While building backlinks are essential for building good SEO, anchor text links are also a necessity. A great link is one that uses anchor text that matches or is related to the terms represented on your web page. Certain search engines, like Google, use anchor text as an off-page factor in determining the rankings of your site. The words contained within the anchor text will help your page to be ranked for the keywords that you want to be ranked for, compared to what Google thinks you should be ranked for.

[Rashid Sheikh]

Anchor text is the clickable text in hyperlink. It is an important element of SEO

[Yashmin]

Yes. Use main keyword as an anchor text

[braveluke]

I suggest you do anchor with this density
Naked Links: 20%
Generic Anchors: 5%
LSI, Partial Match Anchors: 1-5%
Exact Match Anchors Text: Less Than 1%

[Rashid Sheikh]

Yes, it is helpful to use anchor text with link. But maintain the keyword density required. Don't overload with keywords

[Pranit0503]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code.