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Cost per acquisition (CPA), also known as "Cost per action" or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
Joined: Jan 2016
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CPA stands for ‘Cost per Action’. Action can be of any type, it may be filling out a form on destination website or joining e-mail list at destination websites etc.
Joined: Sep 2016
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CPA is COST PER ACTION. It is a method of Paid Advertising. CPA bidding only requires you to pay for each conversion, a metric you define yourself when you set up each campaign.
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But I was thinking about to hire SEO executive for PPC concept on my website but CPA concept is also interesting. Can somebody guide me which provides better results, PPC or CPA?
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CPA is a bit costly than CPC but it more helpful than CPC.
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