Subject lines to increase open rates

[viking91]

How to write subject lines that can increase open rates?

[ksmith29]

Here are some tips.

- Use catchy lines.
- Personalize your subject lines so that the subscriber feels comfortable.
- The subject line should summarize the actual content of the email and not falsify the message.
- Subject lines are punch lines so make them count.

[frank]

The subject line should be like this that creates an incentive to click open the emails.

[Davidwatson]

Controversy (sometimes) sells, and it most certainly grabs attention. Using shock, controversy, or insult in your subject lines requires you to tread really carefully. You may get opens, but at the cost of customers. This strategy requires you to be confident in your understanding of your audience’s tastes and perceptions.