Google’s Q4 Report: The Challenges & Opportunities For Marketers

[anush]

It was about time. If you push so much large corporations then the mid level businesses which were the base of the company in the first place will get effected.

The thing is the article is bit late in terms of advertisers. Because since the last couple of months they were already leaving G.

This is what I got from CNBC website.

Earnings per share (EPS): $1.05 vs $1.18 per share expected, according to Refinitiv

Revenue: $76.05 billion vs. $76.53 billion expected, according to Refinitiv

YouTube advertising revenue: $7.96 billion vs. $8.25 billion expected, according to StreetAccount estimates.

Google Cloud revenue: $7.32 billion vs. $7.43 billion expected, according to StreetAccount estimates

Traffic acquisition costs (TAC): $12.93 billion vs. $13.32 billion expected, according to StreetAccount estimates

The youtube ads were becoming more and more loud rather than subtle. And also many viewers just don't like the bombardment of videos with ads.