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Facebook's Pay per sale & pay per click
#1
Does anybody has experience with both of them so they can share some light about which one being the more effective?
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#2
In my opinion they both get you same amount of conversions in a definite amount of money invested in each ad campaigns.
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#3
If you are more interested in saving money and brand awareness than may be you should concentrate on pay per sale.
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#4
Pay per click is always effective when it comes to facebook. It can target the actual audience according to age, sex, country etc.
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#5
Every campaign has different fields so they have also different conversions because of the needs of the particular user.
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