Analytics & Adsense reports are not the same

[abhirupb]

Analytics report shows plenty of visits but the Adsense reports are saying that there are only few impressions. What to do?

[brian]

Yeah, some times it happens. See visits does not necessarily means that the traffic is giving impressions or clicks to adsense ads there may be plenty reasons for that the users may be using adblocking services or the traffic quality is very poor.

[ksmith29]

If the traffic is not staying enough time to get an impression then also this can happen. As everybody knows google is sending zombie traffic which has a terrible ''stay on page'' rate and 100% bounce rate, for the last few months. This can also result to that event.