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Lower pageviews than unique visitors in Google Analytics
#1
How is it that I have lower pageviews than unique visitors in Google Analytics?
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#2
Lower pageviews compared to unique visitors is normal in google analytics and simply because the call to action as well as the engagement in the landing page is inconsistent.
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#3
It is possible to have lower pageviews than unique visitors in Google Analytics if a user visits the same page multiple times during a single session.
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