Getting maximum out of a Ad campaign

[mrb.frequency]

I have founded a site which sales different coffee related products. I have invested some money in digital marketing ad campaigns so that it may get some exposure and so I can make some conversions. But I have doing it for 3 months and not getting much conversions. Its not that I am not getting CTR's but they are not converting. I have consulted some professionals for my landing page optimization but they had said that it should do fine. So that means I am left with my ad campaigns. If anybody can give some advices then it will be really helpful.

[frank]

Just investing money isn't enough. If don't monitor and control it properly then its going to be a total waste. Here are some tips that might help you.

- Monitor your reports regularly.
- Test and experiment with your ad units such as ad positioning, ad design etc. See, how they are doing in different forms and ways.
- Watch out for the latest trending. Remember always there is good share of purchases due to incentive created by the trend so try to grab it as much as possible.
- Break down your reports in detail see what is happening when and how so. So, if an ad unit is not doing well then you can remove it or edit it.
- Don't use a single platform or way of marketing. If you are using just say Adwords then I will say that go for facebook ads or youtube video marketing or some other means.

[batman]

Try different keywords each time see what happens. Experiment with them. Also take look for your competitors keywords, how they are working on them. You said your CTR's are not converting it clearly shows the fact that the users who are coming to your site are not getting what they want. Work on that angle too. And atlast monitor everything.

[ChetanModi]

Thanks for getting knowledge shared with us, I really enjoyed to reading and view different kind of post.