what should be the anchor text?

[rsclmumbai]

When building backlinks, what should be the anchor text?

• Keyword

• brand name

• website url

Thanks!

[anush]

Whatever you like. Just make it relevant. Many people are focusing on even blank anchor texts (the image links). Maybe not look so good but they sure can get the job done quite well.

[hema29]

Keywords in the anchor texts are more desired ones.

[Autofresh.in]

well, it depends on you and the strategy you are following!

if you want to do branding, then go with the brand name and if you want to improve the position of the specific keyword then choose that keyword.

[RH-Calvin]

Anchor text should be the keywords that help to optimize your webpages to rank in search engines.

[toprankservice]

In SEO, it depends on you. As you know in SEO, Content is king. In what way you will use anchor text in your content. In simple, Anchor text is the clickable text in a hyperlink.

[hema29]

In SEO, it depends on you. As you know in SEO, Content is king. In what way you will use anchor text in your content. In simple, Anchor text is the clickable text in a hyperlink.

What exactly are you implying?

[jonathan brown]

Hi,

The keyword should be the clickable anchor text for building links

[madaboutdm1719]

Keywords are usually used as Anchor text. But, be sure that you dont spam your website by using Anchor Texts. Use brand names as well.