Segmentation is that a real issue

[bpatel]

Segmentation of customers is a that a really issue when it comes to loyal customers base? I have a list of my own who are loyal and buy from me should I segment it?

[frank]

Even your customers base is loyal but segmentation is always good. It kepts your campaigns more effective, get conversions for you in a more efficient way and ist good use of resources .

[vk_lord]

Segmentation is a part of targeting the audience. If you target the right client at the right moment then its always helpful.

[lordp]

Segmentation of customers is a that a really issue when it comes to loyal customers base? I have a list of my own who are loyal and buy from me should I segment it?

Well I think that's a relative term here. If your customers are already sorted out and segmented then why divide them more?