Has anybody got lucky with Adwords?

[rspark]

Has anybody got lucky with Adwords in a niche that has most of traffic from mobile devices?

If yes, then share some tips and tracks.

[danni]

Here are some elements that I maintain everytime with Google adwords campaign.

* Using customized a landing page which is professionally good looking and of good design.
* Optimized individually for all devices (desktop, mobile, tablets etc).
* Disabling In-App Mobile Ads for Automatic Placements and limiting them for selected well managed places.
* Eliminating negative keywords from the campaign.
* Keeping track and testing every possible scenario for the targeted keyword.
* Having full control over the ad campaign.

[limbo]

Landing pages must be mobile optimized and so also the final sales page.

[zeus]

Landing pages must be mobile optimized and so also the final sales page.

That is correct.

And you will also have flush out negative keywords from your ad campaign.