Google SERP Changes & Algorithm Updates - February 2026

davids · 02-12-2026, 02:46 PM

(02-09-2026, 02:47 PM)trave Wrote: Not ours they are just like bots/

Are you controlling them somehow?

llg2 · (This post was last modified: 02-13-2026, 02:56 PM by llg2.)

It's ongoing. That's why the hordes of AI bots.

danik · 02-14-2026, 02:55 PM

(02-12-2026, 02:46 PM)davids Wrote:
(02-09-2026, 02:47 PM)trave Wrote: Not ours they are just like bots/
Are you controlling them somehow?

Either you can block them or not.

rebecca_c · (This post was last modified: 02-15-2026, 02:45 PM by rebecca_c.)

(02-13-2026, 02:54 PM)llg2 Wrote: It's ongoing. That's why the hordes of AI bots.

WE have stopped following these things. Unless they stop AI it is meaningless now.

Shu-ng · 02-16-2026, 02:52 PM

RPM rates are fluctuating like crazy. Revenue is being hit seriously. 90% of the traffic from US is just useless.

Abacus · (This post was last modified: 02-17-2026, 02:55 PM by Abacus.)

(02-16-2026, 02:52 PM)Shu-ng Wrote: RPM rates are fluctuating like crazy. Revenue is being hit seriously. 90% of the traffic from US is just useless.

EU and India traffic are also useless at this moment. And min you if US fails then these regions used to compensate but not now. It is a compete chaos.

cc1 · (This post was last modified: 02-18-2026, 02:36 PM by cc1.)

Don't forget Canada. They are also zombie like now. But Aussies are ok.

Myneliupe · (This post was last modified: 02-22-2026, 05:41 PM by Myneliupe.)

I’ve seen some hotels get a nice bump in direct bookings after leaning into generative engine optimisation through HyperHotels, mainly because it helps their sites show up better and feel smoother for guests. It played well with their focus on AI, local search, and SEO, and the teams liked that it reduced their OTA dependence without adding more work on their plate

llg2 · 02-19-2026, 02:52 PM

(02-19-2026, 02:46 PM)Myneliupe Wrote: I’m seeing bigger swings on pages with thin or rewritten content, so I’m reworking weak sections and checking intent match. Fresh internal links seem to help stabilize things

Only internal links or is it something else?

henry · 02-20-2026, 02:48 PM

(02-19-2026, 02:46 PM)Myneliupe Wrote: I’m seeing bigger swings on pages with thin or rewritten content, so I’m reworking weak sections and checking intent match. Fresh internal links seem to help stabilize things

I am curios as well. Only internal links?

Anyway, probably another update is rolling out right now. Since the fluctuations are different and rpm rates are also spiking but remaining low eventually.



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