What to put in headlines?

[Kerry_Watson2]

Is it preferable to put exact match kw's in headlines or just put some match kw's with keeping meaning of header same?

The reason I am asking this question because will putting exact kw's put you in the suspect list of Google. Won't they will look into you as you were trying to manipulate the SERP's?

You can do this:

1) Make your headline stand out.
2) Make Your Headlines Exceptionally Specific.
3) Create an urgency sense: Don't miss out!
4) Offer Something Practical.
1) In your headline, state the obvious:
2) In your headlines, include interesting adjectives.
3) Use your headlines to draw attention to the reader.
4) Incorporate Emotional Words into Your Headlines.