What are the biggest mistakes in SEO

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Some of the biggest mistakes companies make with SEO include failing to optimize their website for usability and speed. Users want pages that load quickly on both desktop and mobile, so minimizing page load times and ensuring a smooth user experience is essential. Another significant error is neglecting site architecture and internal linking. All pages should be findable from one another through logical internal navigation. Companies also hurt their SEO by not prioritizing their main keyword phrases. Target keywords should appear in page URLs, headings, subheadings, and natural-sounding on-page content. Additionally, many sites miss opportunities by not regularly posting fresh, unique content. Consistency is critical for search engines to recognize a site as an authority.