Outbound Marketing for Online Businesses

[frank]

Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is harder to track and less profitable than inbound marketing, organizations still spend as much as 90% of their marketing budgets on outbound marketing.

Nice input. But he hasn't asked about outbound marketing. He has asked what is the need of outbound marketing.