When to use the Disavow tool of Google?

[digital-mansi]

Google actually makes it difficult for some sites to find the Disavow Tool in the Google Search Console, as majority of sites don't need it. The reason behind using this tool is when you know the link is bad and your SEO is responsible for the bad links. Many SEO's suggest that spammy links with very poor anchor text can have a negative effect on your rankings. But Google has said that for most of the websites these links will not affect the SEO. The reason is that algorithms are able to distinguish between bad links and normal links. So in a nutshell, disavow tool isn't necessary unless you or your SEO is responsible for bad quality links. If you have any doubt regarding using disavow tool, you can go for digital marketing consultancy services.