11-22-2014, 05:45 AM
From the last couple of days I have been getting many requests about how to write an email that will get good conversion or about a general email structure which is good for marketing. So, I decided to write about it.
Email Marketing, if its done wisely then it can get you very good conversions & help to build your reputation and if its not then it can also destroy your reputation.
Here are some points:
1.Title- Title is very important for any email. Make it good & attractive. But remember in order to make your title catchy don't make any false statement which will be not relevant to your mail content.
2.Mail Length- Your mail open rate may be dependent on your title but your mail CTR will depend basically on the first view of your mail length. Don't make it short (one line or one sentence mail) & also don't make too huge by filling with unnecessary content that will definitely scare your end users.
3.Mail Structure- I personally prefer to divide the mails in three parts, you can also make a maximum length of three paragraphs or to minimum length of three sentences according to your need.
4.Mail Structure: First Part- Dedicate the first part to your clients. Tell them you appreciate their work, tell them how you found them and how you follow them. But remember I am telling to 'appreciate' them not to praise them or worship them. Value your own personality and voice also.
5.Mail Structure: Second Part- Tell them what is the purpose of yours to mail them. Show them kindly your proposal, request for what you need & don't force them in anyway.
6. Mail Structure: Third Part- Ask them politely about their feedbacks. Say them you will be expecting a return message from them. And, also thank them for their time.
Email Marketing, if its done wisely then it can get you very good conversions & help to build your reputation and if its not then it can also destroy your reputation.
Here are some points:
1.Title- Title is very important for any email. Make it good & attractive. But remember in order to make your title catchy don't make any false statement which will be not relevant to your mail content.
2.Mail Length- Your mail open rate may be dependent on your title but your mail CTR will depend basically on the first view of your mail length. Don't make it short (one line or one sentence mail) & also don't make too huge by filling with unnecessary content that will definitely scare your end users.
3.Mail Structure- I personally prefer to divide the mails in three parts, you can also make a maximum length of three paragraphs or to minimum length of three sentences according to your need.
4.Mail Structure: First Part- Dedicate the first part to your clients. Tell them you appreciate their work, tell them how you found them and how you follow them. But remember I am telling to 'appreciate' them not to praise them or worship them. Value your own personality and voice also.
5.Mail Structure: Second Part- Tell them what is the purpose of yours to mail them. Show them kindly your proposal, request for what you need & don't force them in anyway.
6. Mail Structure: Third Part- Ask them politely about their feedbacks. Say them you will be expecting a return message from them. And, also thank them for their time.
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