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Branding through Email Marketing
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ksmith29 Wrote:How to do Branding of any product or service through Email Marketing Campaigns? Anybody any tips.
Email Marketing is an art. And if you are trying to do it for Branding that's a very good idea. It can grow your business tremendously if you do it right. Here are some tips:
Looks: The first look of everything is important. You need to build a customized email template which will differ your email from others. And it is good if you keep the same template everytime.
Your Voice, Your Opinion: If you want to brand your product you will have to first brand yourself. Make a voice of your own with personal touch.
Make it short, your users doesn't have all day: Make your emails short but to the point, they will just don't read it if it is very long.
Don't force them: No matter what happens, you should not force them to do anything. Offer them generously.
A complete Meal: Your mail must be short but in this short space, you have to make it a complete package.
Attractive: Atlast don't forget that your users are human so put an attractive image, a quote or a video which you think that can boost your CTR.
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