Google SERP Changes & Algorithm Updates - February 2026

[Myneliupe]

I’ve seen some hotels get a nice bump in direct bookings after leaning into generative engine optimisation through HyperHotels, mainly because it helps their sites show up better and feel smoother for guests. It played well with their focus on AI, local search, and SEO, and the teams liked that it reduced their OTA dependence without adding more work on their plate