12-26-2023, 06:18 AM
For those interested in marketing, consider these influential books:
1. "Influence: The Psychology of Persuasion" by Robert Cialdini - Explores the art of persuasion in business.
2. "Hooked" by Nir Eyal - Focuses on creating habit-forming products.
3. "Contagious: Why Things Catch On" by Jonah Berger - Analyzes the viral spread of ideas and products.
4. "The 1-Page Marketing Plan" by Allan Dib - Offers a concise approach to marketing strategy.
5. "Everybody Writes" by Ann Handley - A guide to improving writing skills for marketers.
6. "Misbehaving: The Making of Behavioral Economics" by Richard Thaler - Discusses consumer behavior insights.
7. "Originals: How Non-Conformists Move the World" by Robert Grant - Encourages innovative thinking in marketing
1. "Influence: The Psychology of Persuasion" by Robert Cialdini - Explores the art of persuasion in business.
2. "Hooked" by Nir Eyal - Focuses on creating habit-forming products.
3. "Contagious: Why Things Catch On" by Jonah Berger - Analyzes the viral spread of ideas and products.
4. "The 1-Page Marketing Plan" by Allan Dib - Offers a concise approach to marketing strategy.
5. "Everybody Writes" by Ann Handley - A guide to improving writing skills for marketers.
6. "Misbehaving: The Making of Behavioral Economics" by Richard Thaler - Discusses consumer behavior insights.
7. "Originals: How Non-Conformists Move the World" by Robert Grant - Encourages innovative thinking in marketing
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