10-03-2023, 10:48 AM
There is no definitive answer to finding the most accurate keyword data, as different tools have their strengths. However, based on my experience and various independent analyses, Moz and Ahrefs generally show the most reliable metrics.
Both tools extract keyword data directly from search engines like Google through their crawlers, giving them up-to-date and often more accurate figures than tools relying solely on databases. Due to their extensive crawls, Moz and Ahrefs have massive datasets, allowing them to provide metrics for long-tail and niche keywords that smaller tools may miss.
Moz has often ranked as the most accurate in head-to-head tests due to its tighter correlation with actual search engine performance. However, Ahrefs also consistently places near the top and has additional data points, like backlink metrics, that Moz needs to include.
Both tools extract keyword data directly from search engines like Google through their crawlers, giving them up-to-date and often more accurate figures than tools relying solely on databases. Due to their extensive crawls, Moz and Ahrefs have massive datasets, allowing them to provide metrics for long-tail and niche keywords that smaller tools may miss.
Moz has often ranked as the most accurate in head-to-head tests due to its tighter correlation with actual search engine performance. However, Ahrefs also consistently places near the top and has additional data points, like backlink metrics, that Moz needs to include.
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