Keyword cannibalization

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Keyword cannibalization refers to a situation where multiple pages on a website target the same or similar keywords, causing them to compete against each other in search engine rankings. This can lead to confusion for search engines and users, as it becomes unclear which page is the most relevant for a particular keyword. As a result, both pages might experience lower rankings and reduced organic traffic. To address keyword cannibalization, it's crucial to conduct thorough keyword research, ensure clear topic differentiation between pages, consolidate or redirect redundant content, and optimize each page for distinct and relevant keywords. This strategy helps improve overall search engine visibility and ensures that each page serves a unique purpose, minimizing the negative impact of keyword cannibalization.