Difference between ranking Short and Long Tail Keywords

[richardmsmith]

both are the keyword phrases but in between small difference.
Short tail keywords are 3 words or less than 3 words.
Short tail keywords are also known as “head terms”
Long tail keywords however are a little different compared to short tail keywords. Long tail words are more than 3 words. They are definitely a lot more targeted and not as broad. You may not bring in as much search traffic from long tail keywords but the traffic you do bring in is the kind you are looking for.