Just creating a mobile optimized site, is that it?

[mediadrug]

I have been speaking with number of SEO's lately asking this question that whether or not a mobile optimized site or a site using a mobile theme can be enough for today's marketing world.

Most of them has one perspective that if you are doing a normal business with a simple blog then maybe its enough. But if you are doing more than that such as running an eCommerce site or delivering services which needs extensive work in your site then its not enough. What's your say on this?

Actually the case is that if you are running a big or complex site then you are bound to do some things other than just putting on a mobile responsive theme. If you are making money good and your audience lies in mobile then usually webmasters create a HTML mobile version of their sites anyway.