How people are supposed to make money from Mobile Marketing?

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Some of the key ways of growing your business and making dollars with mobile marketing are as follows:

Create mobile friendly site – The first step you must do before starting a mobile marketing campaign is to make your website mobile friendly.
Create mobile friendly content – Try to write content based on what mobile users require while on the go. Writing good headlines is one way to deliver.
Make your site navigable – Navigation is one of the best tools that can increase conversion rates. Your footer bar, menu and other items need to be navigable and responsive, so that it can display perfectly, no matter which mobile device users are using.
Create mobile apps – Having an app for your business or site can help drive leads and sales. Mobile apps are usually designed to run on tablets, smart phones and other handheld devices.
Encourage social engagements – You need to create social media into your mobile marketing campaign, which can help you attract more and more users to your business and site.
Use multi-channel campaigns – Multi-channel campaigns can be sent through social networks, chat platforms and mobile apps like Whatsapp, mobile display advertising and many more.

Very nice points. Thanks for the input.