what is affiliate marketing?

[sharmaroshni]

Affiliate marketing is internet advertising that allows any online business to affiliate themselves with website owners (known as affiliates or publishers) using affiliate programs. Affiliates make money by generating sales, leads, and traffic for the Merchants business. Merchants who sell goods and services online or seek other affiliate business activity typically use one of the affiliate program commission payment models below:
Cost Per Sale (CPA)
A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost per sale or cost per acquisition (CPA).
Cost Per Lead (CPL)
A visitor referred by the Affiliate completes a form on the Merchants website. This payment structure is referred to as - cost per lead (CPL).
Cost Per Click (CPC)
A visitor to the Affiliates website clicks on a Merchant's banner and visits the Merchant's website. This payment structure is referred to as - cost per click (CPC).