Site Optimization for B2B Marketing

[kaplan]

What are major tricks of site optimization in the case of B2B Marketing??

[Paul]

The basic elements of site optimization in the case of B2B Marketing are:
- In the case of B2B marketing you are targeting the professionals so no matter what you do, it should make an impression that you are a good professional too. Marketers will not stick around if they had to search each and every page of your site to see your services. So, make your site navigation very good.
- Make your content short, unique and to the point, to show your clients that you respect their time.
- Optimize you site's SEO such as loading speed, on-page & off-page optimization. Including good application of keywords, a short but story telling header, meta-description etc.
- Your clients may want to contact you immediately so provide a easy to find contact form. If you apply a live chat option or one click call option then its far more better.

[frank]

What are major tricks of site optimization in the case of B2B Marketing??

In my opinion you should be focusing on your services to be highlighted in your site well and the interaction process with your clients, that includes contact forms, live chat support, email support etc.