Joined: Nov 2013
Posts: 557
Likes Received: 0
How is it that I have lower pageviews than unique visitors in Google Analytics?
Joined: Sep 2015
Posts: 673
Likes Received: 5
Lower pageviews compared to unique visitors is normal in google analytics and simply because the call to action as well as the engagement in the landing page is inconsistent.
Joined: Dec 2020
Posts: 100
Likes Received: 2
It is possible to have lower pageviews than unique visitors in Google Analytics if a user visits the same page multiple times during a single session.
Lower pageviews than unique visitors in Google Analytics
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