Google SERP Changes & Algorithm Updates - May 2021

[white knight]

Devastating fall in traffic in the gaming niche today.

[UKcart]

@white knight It's the eCommerce niche in UK too.

[diamondhead]

Why eCPM specially for US traffic is down? It isn't behaving in a normal way since the last 36 hours.

[regp]

@diamondhead I noticed it too. But then again this is weekend.

[nehal91]

If locked down is implemented then traffic might increase or decrease based on the niche right?

Then why am I seeing fall in traffic in every site which has increased during the earlier locked down?

[vkumar]

@nehal91 If you are talking about Indian traffic then I will say that. It is nothing like the previous one.

All patterns are destroyed in this one.

[nehal91]

@diamondhead eCPM rates are marginal for me. Neither good nor bad. But CTR is very low since Feb.

This week traffic looks good & targeted but simply they are not sufficient.

I am highly depended on Page views in terms of revenue and it's downing the money.

[vk_lord]

@vkumar @nehal91 Indian traffic has taken a steep downfall since last month for me. In major all niches.

[rakesh20]

Can anybody confirm another update?

Seeing a lot of fluctuations in our tech niche. Specially as this week started. 30% fall in traffic. And also old keywords are no where to be found in the SERP's.

[lou99]

@rakesh20 During May 1, yes..



This is according to semrush sensor.