Joined: Nov 2016
Posts: 146
Likes Received: 6
Segmentation of customers is a that a really issue when it comes to loyal customers base? I have a list of my own who are loyal and buy from me should I segment it?
Joined: Sep 2013
Posts: 937
Likes Received: 62
Even your customers base is loyal but segmentation is always good. It kepts your campaigns more effective, get conversions for you in a more efficient way and ist good use of resources
.
Joined: Sep 2016
Posts: 547
Likes Received: 213
Segmentation is a part of targeting the audience. If you target the right client at the right moment then its always helpful.
Joined: Mar 2017
Posts: 257
Likes Received: 4
bpatel Wrote:Segmentation of customers is a that a really issue when it comes to loyal customers base? I have a list of my own who are loyal and buy from me should I segment it?
Well I think that's a relative term here. If your customers are already sorted out and segmented then why divide them more?