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What is the CPM formula?

 
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What is the CPM formula?
Alex Jones
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Joined: Jul 2018
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05-02-2024, 04:38 PM
What is the CPM formula?

CPM is calculated using this formula: Total campaign spend ÷ Number of impressions × 1,000. CPM varies considerably across industries and platforms and is also influenced by location and seasonal factors. This means it's best to focus on the value of your impressions, rather than aiming for an “average” CPM.
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